Success in the Making

Trust recognised for innovation in recruitment

April 8th, 2010 with No Comments

The Learning Trust has won the ‘Innovation in Recruitment’ award at this year’s national Recruiter Awards, for our strategy to fill six teaching positions (including the headteacher role) at Daubeney Primary School last year.

After running two sets of advertisements for Daubeney and receiving no applications, the HR team realised a radical re-think was needed. Working closely with the school, they came up with a strategy which involved letting pupils advertise for their own teachers by producing a video which was posted on YouTube. The communications team completely re-designed all application materials and advertisements and helped to promote the video, and the campaign attracted national press attention. Within days the Trust had received 50 applications from some of the highest calibre applicants the school had ever seen. All positions were filled as a result.

According to the awards programme, ‘the stand-out winner in this category was The Learning Trust… The judges admired the fundamental understanding of what would motivate candidates, resulting in a truly emotionally connected search campaign.’

Here’s the film made by the school: